Building a 21st Century Talent Pipeline

The Firms of Endearment Approach to Cybersecurity Workforce Development

In today’s fast-changing cybersecurity world, organizations face a critical challenge: building and maintaining a skilled workforce in an increasingly competitive market. The traditional approach of reactive hiring isn’t just costly—it’s unsustainable. Forward-thinking companies are adopting a Firms of Endearment (FoE) philosophy, recognizing that investing in talent pipeline development isn’t just good for society—it’s good for business.

The FoE Advantage in Cybersecurity

Firms of Endearment are companies that create value for all stakeholders—employees, customers, suppliers, communities, and shareholders. These organizations prioritize purpose alongside profit, leading to sustainable business success. In cybersecurity, where the talent gap continues to widen, the FoE approach to talent pipeline development offers compelling advantages.

Business Impact

  • Recruitment Efficiency:  Traditional recruitment in cybersecurity involves significant costs in time and resources
  • Enhanced Retention: FoEs typically experience lower turnover rates through stronger employee engagement
  • Improved Productivity: Engaged employees demonstrate higher levels of productivity and innovation
  • Sustainable Growth:  Companies following FoE principles show consistent long-term performance

The Journey’s Map Solution: Aligning FoE Principles with Talent Development

Journeys Map’s innovative platform enables cybersecurity companies to embrace FoE principles while building their talent pipeline through:

1. Stakeholder Integration

  • Connect with educational institutions and training providers
  • Engage with community organizations
  • Build relationships with potential candidates early in their career journey
  • Create value for the broader cybersecurity ecosystem

2. Technology-Driven Efficiency

  • AI-powered career pathing streamlines recruitment processes
  • Real-time skills gap analysis improves training effectiveness
  • Automated matching algorithms enhance screening efficiency
  • Cloud-based platform scales with organizational growth

3. Value Creation

Direct Benefits:

  • Streamlined recruitment processes
  • More efficient training programs
  • Faster hiring cycles
  • Improved employee retention

Long-term Value:

  • Enhanced employer brand value
  • Improved workforce diversity
  • Stronger community relationships
  • Greater market competitiveness

The Business Case for Purpose-Driven Talent Development

Companies implementing Journeys Map’s FoE-aligned approach experience:

  1. Operational Improvements
    • More efficient recruitment processes
    • Higher employee retention rates
    • Faster time-to-productivity
    • Increased employee engagement
  2. Operational Benefits
    • Expanded talent pool
    • Stronger pipeline of qualified candidates
    • Better skills alignment
    • Improved succession planning
  3. Strategic Advantages
    • Enhanced industry reputation
    • Stronger educational partnerships
    • Better positioning for future workforce needs
    • Increased market adaptability

Building Tomorrow’s Workforce Today

The cybersecurity talent gap presents not just a hiring challenge, but a strategic opportunity. Organizations that embrace the FoE approach to talent pipeline development through Journeys Map’s platform are positioned to:

  • Create sustainable competitive advantages
  • Build stronger community relationships
  • Optimize operational efficiency
  • Improve workforce quality and retention

Measurable Impact

Organizations using Journeys Map’s platform can track improvements in key areas:

  • Time-to-hire efficiency
  • Recruitment cost optimization
  • Candidate quality
  • Workforce diversity
  • Employee satisfaction

The Path Forward

In the 21st century, cybersecurity companies must view talent development as a strategic investment rather than a cost center. By adopting Journeys Map’s FoE-aligned approach, organizations can:

  1. Transform talent pipeline development into a strategic advantage
  2. Create measurable returns on workforce development
  3. Build stronger relationships with all stakeholders
  4. Position themselves for sustainable growth

The most successful cybersecurity companies of tomorrow will be those that invest in their talent pipeline today. Through Journeys Map’s platform, organizations can align their talent development strategies with FoE principles, creating value for all stakeholders while building the workforce they need to thrive in an increasingly competitive landscape.


Ready to transform your approach to talent pipeline development? Discover how Journeys Map can help your organization become a true Firm of Endearment while building a sustainable competitive advantage in the cybersecurity talent market. Reach out to us today to learn more.

How Journeys Map is Solving the Reskilling and Upskilling Crisis

The Growing Skills Emergency and Opportunity

The global economy is experiencing an unprecedented talent shortage, with an estimated $8.5 trillion gap by 2030. This isn’t just a challenge—it’s a call to action for organizations ready to adopt innovative approaches to workforce development.

Understanding the Skills Gap

More than 87% of companies either currently face skill shortages now or expect to in the near future. As workplace skill requirements evolve—having already shifted by 25% since 2015 and expected to change by 50% in the next four years—businesses must take decisive steps to adapt.

Balancing Technology with Human Potential

Industry expert Dr. Tran highlights an important truth: while technology is essential, success depends on keeping people at the center of the transformation. “Shifting to a skills-based organization means putting skills at the heart of all talent practices,” she explains. “This includes hiring, development, internal mobility, and rewards.”

Three Strategic Pillars for Successful Upskilling

1. Defining the Purpose (The Why)

Organizations must clearly articulate their upskilling objectives:

  • Maintaining competitive advantage
  • Driving profit growth
  • Building organizational resilience
  • Attracting and retaining top talent

2. Identifying Skill Needs (The Who)

Modern skill development requires:

  • Forward-looking job descriptions that anticipate future needs
  • Recognition of emerging skills through peer feedback
  • Identification of natural mentors and learning champions
  • Understanding of existing skill gaps

3. Implementation Strategy (The How)

Research indicates that 70% of skill development occurs through on-the-job learning (source: McKinsey). Journeys Map facilitates this through:

How Journeys Map Helps Close the Skills Gap

Journeys Map is built to address the challenges organizations face in workforce development, offering:

Comprehensive Skill Development Platform

AI-Powered Career Navigation

  • Interactive tools for personalized career planning
  • Real-time skill gap analysis
  • Future-focused development paths

Culture of Continuous Learning

Collaborative Learning Environment

  • Peer recognition systems
  • Knowledge sharing platforms
  • Cross-functional skill development

Flexible Implementation

Customizable Solutions

  • Industry-specific career pathways
  • Scalable deployment options
  • Integration with existing systems

Supporting Employee Retention Through Growth

One of the biggest reasons employees leave their jobs is the lack of professional development opportunities. Journeys Map tackles this by:

  • Creating visible career progression paths
  • Providing immediate access to learning resources
  • Connecting skill development to tangible rewards
  • Facilitating internal mobility opportunities

Preparing for the Future of Work

As technology, particularly AI, reshapes the workplace, agile skill development is more critical than ever. Journeys Map offers:

  • Adaptive learning pathways
  • Real-time skill tracking
  • Proactive gap analysis
  • Comprehensive progress monitoring

See how Journeys Map can transform your workforce—Schedule Your Free Trial.

Invest in Your Team’s Growth

The future of work requires a proactive approach to upskilling and reskilling. Organizations that embrace solutions like Journeys Map can:

  • Navigate the talent shortage successfully
  • Build resilient, adaptable teams
  • Create engaging employee experiences
  • Drive sustainable growth

By combining technological innovation with human-centered design, Journeys Map offers organizations the tools they need to transform their workforce development strategies and thrive in an increasingly competitive landscape.

Empower your workforce today—Contact Us to learn more.

Powering San Diego’s Cybersecurity Future: Celebrating CCOE’s 10-Year Anniversary

A Decade of Transformative Impact

As the Cyber Center of Excellence (CCOE) celebrates its milestone 10-year anniversary, we’re proud to highlight its role in shaping San Diego into a hub of cyber innovation. Under the visionary leadership of CEO Lisa Easterly, CCOE has driven remarkable growth: expanding the region’s cyber firms tenfold, supporting 26,000 jobs, and generating $4 billion annually in economic impact.

Amid this progress, the challenge of unfilled cybersecurity positions remains. Journeys Map, in partnership with San Diego CCOE, is pioneering a fundamentally different approach. Instead of traditional “post and hope” job boards or disconnected training programs, we’ve created an innovative ecosystem that truly nurtures talent. Our platform empowers employers to actively develop their talent pipeline by identifying skills gaps, connecting candidates with targeted upskilling opportunities, and providing clear pathways to success. This human-centered approach transforms how companies invest in potential talent – moving beyond simple recruitment to create meaningful growth journeys for every individual in their pipeline. With San Diego’s cybersecurity talent growing 300%, Journeys Map’s approach to building career pathways and supporting individual growth isn’t just solving the talent gap – it’s creating a sustainable, thriving workforce ecosystem.

The Talent Gap: Challenges and Opportunities

Our region’s cybersecurity growth tells a compelling story:

  • Cyber jobs expanded from 6,600 in 2016 to nearly 14,000 in 2023
  • A remarkable 300% growth in local employment talent
  • 75% of local cyber firms reporting challenges in finding qualified talent at all levels

This rapid expansion highlights both the opportunities in our region and the challenges of addressing the talent gap.

Empowering San Diego’s Cybersecurity Workforce

We are deeply honored to be recognized by the San Diego Business Journal with the 2024 Cybersecurity Stewardship Award for Workforce Development. As San Diego’s leading cybersecurity career exploration system, Journeys Map is proud to support regional employers with streamlined career discovery and advancement tools that power their teams’ growth journeys.

Discover how Journeys Map can elevate your workforce. Request a Demo Today.

Designed for San Diego’s Cybersecurity Needs

Our platform addresses the unique challenges faced by cybersecurity employers and professionals in San Diego:

  • Enabling employee career growth through interactive tools
  • Supporting employers in building robust talent pipelines
  • Creating clear pathways for career advancement
  • Facilitating regional workforce development

Our Commitment to San Diego’s Cybersecurity Community

As we celebrate this milestone with CCOE, Journeys Map remains focused on:

  • Supporting regional employers’ workforce development needs
  • Nurturing local cybersecurity talent
  • Creating accessible career pathways
  • Strengthening the connection between talent and opportunity

The past decade has demonstrated the power of collaboration and innovation in San Diego’s cybersecurity sector. As we look to the future, Journeys Map will continue to evolve and enhance our platform to meet the growing needs of our regional employers and their teams. 

Let’s Talk Solutions: Schedule a personalized demonstration and discover how Journeys Map can help you overcome talent acquisition hurdles and power your team’s growth. Reach out today and take the first step towards building a more resilient, innovative cybersecurity workforce.

Sources: ISC2/WEF 2023 Cybersecurity Workforce Study, Cyberseek (August 2024), CCOE & EDC Reports